Emirates Airline website scoops industry award

Emirates Airline has recently won the prestigious international award ‘Best Global Airline Website’ in the 2008 ‘WebAwards’. WebAward, now in its 12th year, is an annual awards event organised by the US-based Web Marketing Association, which recognises the best websites across 96 industries in 47 countries around the world and sets the standard of excellence for all website development.

Each award entry is independently assessed by a panel of industry experts including members of the media, top website designers and advertising executives according to seven basic criteria: design, innovation, content, technology, interactivity, copywriting and ease of use.

emirates.com uses the latest internet and e-commerce technology to provide passengers with a host of features and options when making their travel arrangements online. The Best Global Airline Website award comes just months after the co-ordinated re-launch of the site on 12th December 2007 which simultaneously provided a gateway to 76 country sites in 10 different languages.

Online customers can purchase tickets, confirm a booking, check-in online and choose their preferred seat. The booking process has been simplified, underlining the ease, flexibility and passenger-led nature of the new system. Well before passengers board an Emirates aircraft, they can key in their route, find out what aircraft they are flying on, what entertainment they can enjoy whilst onboard, explore virtual tours of the in-flight products and even watch trailers of Hollywood blockbusters they can expect to see during the flight.

“We are pleased and honoured to receive this award in recognition of the commitment Emirates places on the provision of the very best in on-line access and services” said Mike Simon, Emirates’ Divisional Senior Vice President, Corporate Communications. “In this fast-changing media landscape, investment in our brand within the online environment is increasingly important in order to communicate effectively with our customers. The new look, highly visual website is effectively a one stop shop for all our passengers' needs - right from booking flight tickets, to securing a hotel and even renting a car.”

emirates.com caters to all flyers, including leisure, corporate and business. It is a secure environment and presents information in a clear, uncluttered manner - making the purpose of each page immediately obvious and reducing the time spent navigating through different sections.