Emirates SkyCargo takes gold for creativity

Emirates SkyCargo has been awarded the esteemed Gold Award at the Air Transport World AdAwards in the Cargo Services Category for the "Houston, We Have a Solution" campaign.

According to the judges, Emirates SkyCargo’s ad is a great example of how ‘simple’ works.

“A straightforward execution, the ad used its graphic and headline to get the attention while the brief copy delivered the message,” judges at the Washington, DC ceremony noted, describing the creative as “brilliant, clever, basic, simple, a great idea and almost perfect”.

Award recipients were chosen from a group of approximately 180 to 300 judges for each category, from over 120 airlines representing every corner of the globe. The Air Transport World AdAwards have been celebrating the airline industry’s excellence in advertising for 35 years.