Emirates stores launch personalised Arsenal shirts

As some of the most dedicated and passionate fans in the world, Arsenal football supporters can now feel like a part of the team with Emirates Official Stores offering individually customised Arsenal football shirts.

Authentic Premier League player names, numbers and sleeve badges in the official fonts can be added to the replica shirts giving Arsenal devotees the opportunity to proudly and openly support their favourite player. Taking only minutes to customise and utilising the latest technology, fans and aspiring players can even have their own names applied to their favourite Premier League shirt helping them to feel like an official team member.

“Arsenal FC fans are known the world over for their fervent love of their beloved football team. They are huge consumers of club merchandise and are always looking to acquire their own piece of team history,” said Maurice Flanagan, Executive Vice Chairman, Emirates Airline and Group. “After reviewing Emirates’ extensive range of official Arsenal merchandise we identified the need and opportunity to produce personalised shirts, further extending our range and providing Arsenal supporters with individual mementos.”

Whilst this type of service may be commonplace across Europe, no other retailer in the UAE has access to print the official fonts, numbers and player names setting Emirates Official Stores apart from other unofficial outlets. Due to the consistent and high quality product, Emirates Official Stores expect this service to be extremely popular amongst Premier League Football supporters.

Currently there is one customisation machine available, located within the Emirates Group Headquarters; a second machine will soon also be in operation at the Deira City Centre outlet. The machines, which are supplied by Sporting iD are highly specialised to ensure accurate application.

Emirates Official Stores offer customers the most comprehensive range of Arsenal merchandise in the Middle East and are the perfect place for enthusiastic fans to add to their memorabilia collections.

Since the first Emirates Official Store opened the stores have built a strong customer base and have significantly expanded their retail offering. The five Emirates Official Stores have also recently undergone a major refurbishment, making them brighter and more spacious, to ensure customers enjoy their shopping experience.

Featuring over 550 different Emirates products the Emirates Official Stores are an ideal destination for shoppers looking to purchase their very own piece of Emirates. Extensive product lines are available in all stores featuring; aircraft models, mugs, bags and clothing as well as limited edition items developed exclusively for Emirates.

Emirates Official Stores are located in Deira City Centre, Emirates Group Headquarters, Dnata Travel Centre, Emirates Group Technology Centre and Mall of the Emirates with Terminal 3 stores opening soon.