Emirates Holidays unveils a new world of choice

Emirates Holidays, the tour-operating arm of Emirates airline, has unveiled its A World of Choice 2009-2010 brochure. For the first time its extensive range of exciting holidays to over 120 destinations across the world has been consolidated into one comprehensive, easy to use format. All holiday options can now be found within one bumper edition.

Commenting on the new brochure, John Felix, Senior Vice President, Emirates Holidays, said: “Despite the general downturn, getting away and having a holiday remains important and we are there to bring it all together. We have a proactive approach to holiday making which is accessible to everyone. However much you are prepared to invest in the kind of break you want, we provide tailor made holidays to suit your needs and requirements.”

He added: “'Emirates Holidays has an ongoing commitment to improve its products and services. The decision to combine the Emirates Holidays brochures was made early last year due to direct feedback we received from both travel agents and our customers to make their research for holiday packages easier. Having one brochure will also simplify our distribution process and display logistics. And by using less paper, it’s a more environmentally friendly way for us, our partners and our customers to work together.”

The near five hundred page brochure will be distributed to Emirates Holidays shops and travel agents across its international network. In addition, there will be also a dedicated brochure on the UAE, tailored editions for Russia, Mediterranean regions, Saudi Arabia and Iran. Plus, an Arabic language brochure for exclusive distribution in the Middle East and Arabic speaking parts of Africa.