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SAS launches gay website

7th July 2008 Print
SAS Scandinavian Airlines has launched a gay site on its international flysas.com website, thereby becoming the first European airline with a website dedicated to the gay, lesbian, bisexual and transgender/transsexual (GLBT) market. Even more unique, the website builds on SAS' popular crew tips, providing tips from its own gay crew of the best that Stockholm and Copenhagen has to offer.

The new site, flysas.com/gay, has been launched in time to celebrate EuroPride, which is taking place in Stockholm July 30 - August 2. And next year, Copenhagen is hosting the World Out Games 2009, once again bringing a major gay event to Scandinavia, SAS' home market. SAS is the proud Strategic Partner of the World Out Games 2009 and also its official airline.

SAS has partnered up with Stockholm Visitors Board, Wonderful Copenhagen, Swedish publisher QX and Copenhagen Gay Life to offer gay maps, gay guides and an events calendar that's updated daily for both cities.

Visit flysas.com/gay for the best of what to do in Copenhagen and Stockholm.

Scandinavian Airlines International is the long-haul operator of SAS with 1.4 million passengers per year. The fleet consists of Airbus A330s and A340s, serving 10 destinations: New York, Chicago, Washington, Seattle, Bangkok, Beijing, Tokyo, Dubai, Copenhagen and Stockholm. In 2008/09, SAS International will launch flights to Delhi and San Francisco. The company is also responsible for the SAS Group's sales and market activities in EMEA, Asia Pacific and North America.