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Flybe launches Flybe-Wines

13th July 2007 Print
Flybe, Europe’s largest regional airline, today announces an exclusive deal with Wines4business, one of the top online retailers of wine and Champagne in the UK, owned by Dragons’ Den entrepreneur Peter Jones.

The partnership signals the launch of which, through a dedicated website, features exclusive content from the renowned wine expert and Sunday Express columnist, Jamie Goode. It will enable Flybe passengers to join an exclusive wine club that offers an extensive range of great value wines to suit everyone’s palate and pocket.

The Flybe Wine club sees the airline continuing to provide customers with an innovative and quality product range that adds value to its existing customer service offering thereby setting Flybe apart from other low cost carriers. The deal will bolster Flybe’s ancillary revenues which have over recent months seen new developments such as FlybeCruises.

Flybe Wine Club members will receive:

- Free registration
- Details of Flybe promotions and competitions
- Regular updates on new wines, seasonal offerings and special offers
- Special discounts
- Vouchers from Flybe when placing an order
- Exclusive wine advice from expert critic Jamie Goode

In addition, Flybe will:

- Seek to use Wines4business supplied wine onboard
- Use wine for flight promotions
- Integrate Wine Club as a benefit of its new Frequent Flyer Programme

It will also be possible for customers to track their orders and see their order history online at any time, as well as being able to send wines as personalised gifts to friends, relatives or business acquaintances.

Simon Lilley, Flybe’s Director of Marketing comments: “This is another industry first for Flybe. In the same way that we have pioneered and innovated in other areas, this deal with Wines4business will mark the UK’s first ever low cost airline Wine Club. Not only does this venture offer a further dimension to the Flybe offering and our relationship with our customers, but will be another ancillary revenue stream to reinforce our market leading position.

“We continue to invest in a product that meets the needs of the Flybe profile of customers. These days, wine is a major item in the family shopping basket as well as being a lifestyle choice – much in the same way as travel.”

Says Peter Jones, Wines4business: “We hope that Flybe’s customers enjoy accessing a great range of wines and champagne at excellent prices, proving that there are in fact some frills and perks associated with low-cost flying.

“I’m always looking for a good deal, and that’s exactly what Wines4business will be offering through the Flybe Wine Club.” can be accessed online via the Flybe website or direct at