Flybe seals industry-leading credit card contract

Flybe, Europe’s largest regional airline, today announces the signing of a multi million pound deal with LaSer UK that will see the launch of a brand new ‘Spend & Fly’ Flybe MasterCard in January 2008. LaSer UK is part of the LaSer Group whose parents comprise BNP Paribas, Europe’s leading bank and Galeries Lafayette, France’s largest retailer.

The new chip and PIN card will offer members a wealth of generous options including valuable retail offers with leading High Street names as well as free flights and the opportunity to ‘jump the queue’ with new Flybe promotions.

Upon signing for the Flybe MasterCard, members will – upon their first transaction - automatically receive one free return flight anywhere on the Flybe network and the credit card will also be integrated with Flybe’s rewards4All frequent flyer scheme.

For every £250 accrued on the Flybe MasterCard, members will receive one point and once 16 points have been collected, they will receive one further free fully transferable return flight. This equates to a free return flight for every £4,000 spent, providing an even faster point accelerator for rewards4all members!

Additional Flybe MasterCard benefits will include:
• Competitive rates
• Exclusive retail, partner and promotional offers
• Preferential alerts to Flybe’s flight and holiday promotions
• Dedicated Flybe MasterCard customer service line and

Upon launch, the Flybe MasterCard’s bold and sophisticated design will fully reflect the Flybe brand and high value positioning, clearly defining the benefits to consumers when choosing to travel with Flybe.

The new credit card is the latest product innovation for Flybe, enhancing its customer service offering and providing passengers with added value while making it even easier to fly with Flybe.

In what is arguably one of the UKs largest ever short haul airline credit card deals, the long term partnership seals Flybe’s partnership with LaSer UK (formerly Creation Financial Services), one of the UKs leading providers of innovative credit and customer programmes.

Says Mike Rutter, Chief Commercial Officer, Flybe: “The Flybe MasterCard is our latest product innovation which directly benefits our customers and will also add value to the company as a whole. In the same way that we have pioneered innovation in other areas, the deal with LaSer UK sees us working with market leaders in securing the best value for our customers.”

In added comment, Stephen Hunt, Managing Director - Cards & Loyalty, LaSer UK says: “We are really excited by working with such a dynamic partner. Both businesses have a strong marketing culture and leveraging our experience of creating uniquely different customer programmes, we will create a fantastic customer offer. This deal continues LaSer’s push into the co-branding market, where we are determined to deliver exciting and different customer programmes.”

Mr Rutter adds: “We are constantly looking for ways to grow the Flybe brand and directly respond to customer needs. The new credit card will do exactly this by adding value to our existing customer service offering and setting us apart from other low cost carriers.”