Flybe signs up celebrity chef James Martin

Flybe has teamed up with celebrity chef, James Martin, to tempt Flybe passengers with a tantalising designer range of sandwiches on board all Flybe flights as part of the airline’s ‘Deli in the Sky’ in-flight menu. James, from Ready Steady Cook, Saturday Kitchen and Strictly Come Dancing fame, will be taking part in a number of marketing promotions in the New Year in his role as Flybe’s celebrity chef.

These will include fronting a national competition offering passengers the chance to win an individual Master Cookery Class with the chef at his home in Winchester.

In addition, Flybe will also be running a promotion inviting passengers to submit their ideas for a new sandwich - the winning creation will be added to the James Martin onboard range as part of the Flybe’s popular ‘Deli in the Sky’ menu and be available for purchase onboard all of Flybe’s 72 aircraft.

James Martin’s extensive on-board sandwich range offers travellers great value for money sandwiches with fillings changing every two months. The current range includes all-time traditional favourites such as BLT and Roast Chicken Salad, as well as new options such as New York Deli bloomers, Chicken Tikka and all-day breakfast croissants.

Simon Lilley, Flybe’s Director of Marketing comments: “Flybe was the first low fare airline to introduce a celebrity chef some years ago. This partnership with James Martin moves our onboard product forward yet again in terms of customer appeal. We will use James to spearhead our latest ground breaking move to allow passengers to pre-purchase food and drink vouchers for onboard. Targeting our 8m passengers by email and during the booking process will take even more hassle out of the stereotypical ‘low cost’ customer experience.

“James is the epitome of a Flybe champion, a successful business person from the regions that uses Flybe frequently across the UK and Europe. James is a young, dynamic, straightforward guy, personality traits that reflect our brand. We are delighted James will be working with us to create an excellent range of fresh sandwiches and look forward to him assisting us with many promotions and initiatives as an ambassador of Flybe over the coming months.”