bmi enhances frequent flyer programme

bmi, London Heathrow’s second largest carrier, has become the UK’s first airline to offer members of its frequent flyer programme the chance to earn destinations miles whilst shopping online.

The airline has entered into partnership with Points International Ltd, owner and operator of the world’s leading reward-management portal, Points.com, giving diamond club members access to an online shopping facility featuring more than 50 retailers such as Marks & Spencer, Tesco, Dixons and Apple. Each purchase earns destinations miles, which can then be spent on flights, hotel accommodation, car hire, gifts and more. Members can also purchase destinations miles for themselves or as a gift for other diamond club members.

Juliet Hutchin, head of loyalty and partnerships at bmi, said: “We are delighted to be leading the way in offering members of diamond club, officially the UK’s most generous frequent flyer scheme, this additional benefit. Our success at providing quality products and services to our customers has been recognised around the world and with Points.com we can further expand our member offering.

“By providing our diamond club members with new ways to earn miles by shopping and buying miles to top up their accounts we can add more value to our loyal frequent flyer members and bmi credit card holders.”

Rob MacLean, chief executive officer of Points International, said: “We are pleased to be working with bmi, a major UK airline at one the world’s best connected airports, London Heathrow. We continue to strengthen our international offerings and add to our growing number of worldwide partners. Loyalty programmes realise the important value of all our products and services. Together we can provide more ways to engage members and allow them to reach their goals and destinations faster.”

For further information about diamond club visit Flybmi.com/diamondclub.