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bmi rolls out Chauffeur Drive on key business routes

10th March 2009 Print
Complimentary Chauffeur Drive for selected Business Class fares is now available on three additional bmi routes from London Heathrow. Six routes now offer the service, with a seventh, Kiev to follow later this month when the new route commences.

Customers travelling on selected Business Class fares to Cairo, Tel Aviv and Beirut can now take advantage of this service, following the launch of Chauffeur Drive on routes to Moscow and Saudi Arabia last month.

The Chauffeur Drive service enables Business Class customers travelling on fully-flexible fares to experience bmi service beyond the flight for more convenient and hassle-free travel. Up to four transfers can be taken per flight with the service available at both ends of the route.

Chauffeur Drive will be available on bmi’s Kiev route from the end of March 2009, when the five times a week service launches to the Ukrainian capital and on other bmi international routes thereafter. Business customers will experience a market-leading Business Class service on the route, with comfortable leather seats and 50 inches of leg room, 16 inches greater than competitors on the route.

Silver E-Class Mercedes Benz will be used for Chauffeur Drive within the UK, and equivalent vehicles at the destination. Specially branded parking bays for the E-class Mercedes to pull into will be available by the end of March 2009 at London Heathrow’s Terminal 1. These passengers will be met on arrival by a bmi concierge, who will collect their bags and transfer them to bmi’s newly designed Premium check-in zone at Terminal 1, creating a faster hassle-free route through the airport.

The Chauffeur Drive service is part of bmi’s programme of developments which are being rolled out across the fleet to provide a more convenient and flexible service to passengers. bmi is the UK’s leading business airline and earlier this year pioneered total paperless boarding and mobile check-in, the first British airline to offer this innovative service ensuring hassle-free travel. With no fuel surcharges on UK and European routes and the UK’s most generous loyalty programme, business travellers really can see the difference when flying with bmi.

Peter Spencer, Managing Director of bmi commented:

“We are delighted that our Chauffeur Drive service is now available on three additional bmi routes. We have already received positive feedback from our Business Class passengers and we are pleased to extend this complimentary offering. We want our customers to experience high quality service and value for money and we are always looking for ways we can improve our offering. These initiatives help us to deliver a hassle-free package and reinforce our commitment to providing the best possible service for business travel.”