Hilton launches first global short breaks product

Hilton has launched ‘Hilton Mini Breaks’, its first international short-break leisure product as part of its strategy to strengthen its leisure proposition and provide an enhanced product offering for guests.

Hilton Mini Breaks has been developed following customer research in key markets and reflects growing trends in guest requirements. It offers enhanced customer benefits at weekends, including a late checkout until 6pm on Saturdays and Sundays and lazy breakfast until 11am.

Hilton Mini Breaks also offers additional benefits for families whenever they stay: My Little Hilton enables children under 18 to stay for free in their parents’ room and children staying in a separate room receive a 50% discount for a second bedroom. Children up to the age of ten years also eat for free at the hotel’s restaurants when staying at the hotel and when accompanied by adults.

Mike Ashton, Senior Vice President, Marketing, Hilton International comments; “Hilton’s international* leisure business currently accounts for 39% of Hilton’s room revenues and the short-break business is a growing market. With Hilton Mini Breaks, we are introducing a consistent short-stay product with benefits that our guests consider to be most important for a short-break. “

From January 2007, customers can take advantage of Hilton Mini Breaks at over 150 hotels in more than 80 cities across the UK, Europe, Middle East and Africa.

For bookings and information visit: UK and Ireland: hilton.co.uk/minibreaks

Hilton HHonors members also receive 2,000 HHonors bonus points for online bookings made before the end of May 2007.

* Percent of Hilton leisure business quoted excludes North America.