Wyndham Hotel Group launches loyalty programme

Wyndham Hotel Group International today announced the launch of its TripRewards loyalty programme in the United Kingdom and Ireland, a move company officials said would support travel agents and other intermediaries by enhancing the value proposition of Ramada and Days Inn stays for their clients.

Participating Ramada and Days Inn hotels in the United Kingdom and Ireland now offer 10 TripRewards points for the equivalent of every U.S. dollar spent; free room upgrades and early check-in and late check-out, based on availability. Members also receive a complimentary snack and beverage upon arrival.

Members may elect to earn TripRewards points or miles with Air Berlin, U.S. Airways, American, United, Delta, Continental, Spirit and Air China airlines. The number of miles received per stay varies by airline program.

TripRewards points also can be earned for car rentals at participating Avis, Budget and Sixt car rental locations worldwide and stays at all Outrigger and OHANA hotels and resorts in Hawaii. Members may choose to earn miles through Aeroplan, a Canadian frequent traveller program.

TripRewards points may be redeemed for free-night hotel and resort stays and car rentals. Members also may elect to donate points to selected international charities including Habitat for Humanity International and The Miracle Foundation.

Sean Worker, Wyndham Hotel Group International senior vice president and managing director, international operations, said the TripRewards programme was customized for the United Kingdom and Ireland based on research that showed travellers in those countries value personal recognition above all other benefits.

“We regionalized the TripRewards programme to meet the specific preferences of U.K. and Irish travellers,” he said. “The combination of our guest recognition elements with the ability to earn TripRewards points or airline points will enable our travel agent and intermediary partners to better serve their frequent-traveller clients.

Since its introduction four years ago, the TripRewards programme has become the largest lodging loyalty programme in the world by virtue of the number of participating hotels, with 5.2 million active members and members enroling at a rate of about 240,000 every month.

U.K. residents can register online at TripRewards.com/UK. New members will receive a welcome kit containing a TripRewards card and membership guide. Members will also receive programme updates and information on new promotions.

The TripRewards program is offered at Ramada and Days Inn hotels in the United Kingdom, Ireland, Germany, United States, Canada and China. Members also may earn TripRewards points or airline miles for stays at Super 8 and Howard Johnson properties in North America and China; Wingate Inn, Baymont Inn, Knights Inn and AmeriHost Inn properties in North America; and Travelodge hotels in the United States.

Wyndham Hotel Group, one of three principal components of Wyndham Worldwide Corporation, encompasses nearly 6,500 hotels and more than 543,000 hotel rooms on six continents. All hotels are owned and operated independently or by a Wyndham Hotel Group subsidiary, Wyndham Hotel Management.