Sun Valley to expand worldwide reach

Sun Valley Resort – the iconic year-round, multi-amenity luxury destination resort which continues to redefine and reinforce itself as an “American Original” – has retained Buffalo Communications to provide media-relations and publicity services.

Under terms of the agreement, Buffalo Communications will create and execute a comprehensive public-relations program. As a result, Sun Valley will consistently receive editorial coverage about, and brand reinforcement for, its championship golf courses, accommodations, skiing, ice skating, ice shows, snow-shoeing, heated indoor swimming and soaking pools, spa, gun club, horseback riding, tennis, restaurants, lounges and many other four-season amenities.

“The partnership with Buffalo Communications stems from our commitment to maintain Sun Valley’s legendary legacy as well as expand our renowned reputation for providing luxury lifestyle choices while capturing the hearts and imagination of visitors from across the globe,” says Sun Valley General Manager Wallace Huffman. “There is something magical for every guest at Sun Valley, and we are eager to introduce them to our newest destination resort amenities.”

These include a new nine golf holes next summer bringing to 27 the number offered at the resort, and a new clubhouse and Nordic Center.

An additional nine holes is also scheduled to debut in Summer 2009, completing the resort’s second 18 hole design and complementing the award-winning Sun Valley Resort Golf Course designed by Robert Trent Jones Jr.

For more information about Sun Valley Resort, visit Sunvalley.com.