A new concept in compact city hotels

nitenite is a micro boutique hotel destined to open in city centers and Airports across Europe and key locations globally, following the success of a pilot hotel opened in Birmingham in 2006. nitenite is unique in delivering a high quality luxury sleep experience at a great value price – and for demonstrating that hotel rooms do not need windows.

The nitenite concept delivers compact, perfectly formed bedrooms in the heart of the city. Taking as its cue the feel of a cabin aboard a luxury yacht, each fully air-conditioned room utilizes high-quality cherry wood, leather finishes, a high end quality mattress and Egyptian cotton bedding, and features the very latest technology, including a 42" plasma screen, multi-channel entertainment, wireless Internet access and high-tech wet room with power shower.

Thanks to its compact dimensions and fact that it is a prefabricated unit built in Italy and rolled in on wheels – a room footprint is typically 70 sq ft - nitenite can provide this level of luxury in a prime city-centre location for around £50 a night – a price-quality combination hotel guests have never experienced before.

nitenite hotels are designed to suit both business and leisure stays, being sited in city centre locations that are close to travel hubs, business districts, restaurants, and town centre parking. Experience in Birmingham has shown nitenite to be an ideal overnight location for the city visitor enjoying a night out. Weekdays, nitenite is popular with business travelers who either resent paying for hotel services they don't use, or simply could not otherwise afford such a luxury room due to budget restrictions.

Because of the way they are designed, nitenite hotels can be located in buildings that would not suit a traditional hotel; this delivers regeneration, maximises the potential of mixed use schemes, and enables the delivery of a great value hotel experience within a profitable business model.

nitenite is rolling out across the UK, Europe and into key city locations globally, and is seeking sites and development partners to speed this process.

Colin Hatt, the company’s CEO says, “Customers in Birmingham have already proven to us that they love the idea of a quiet, safe, comfortable and luxurious room at a great price, in the heart of the city.”

nitenite opened its first, 104 room hotel in central Birmingham, just minutes from The Mailbox, Broad Street and the Bullring - a location that has been open and operating successfully for almost a year.

The successful operation has also given the nitenite team valuable customer feedback, with which they will further fine tune the concept in new locations. They are passionate about nitenite, and are keen to ensure that each opening is managed to the same high standards, to create a friendly, cheeky brand that consumers will engage with. Each hotel has 24 hour front desk staffing, and adjacent cafe facilities for breakfast and snacks.

The team that developed the concept are adopting a flexible model to enhance opportunities for new openings. Buildings may be purchased or leased; hotels will be directly operated or run under a co-ownership arrangement. The concept employs a substantial element of off-site prefabrication, allowing for fast development, and high, uniform standards of internal finishes. nitenite is also happy to speak with potential investment partners – though the expansion plans are not dependant on additional funding.

nitenite has already purchased a building in Berlin for its first German 230 bedroom hotel, which is due to open in June 2008. nitenite has also acquired a fantastic site in London Waterloo (due to open early 2009) and are in negotiations for sites in the UK (Manchester, Sheffield, Liverpool, Bristol, London King’s Cross and London Canary Wharf), Germany (Stutgard, Frankfurt, Munich and Hamburg), Ireland (Dublin, Cork and Belfast), Austria (Vienna) and Switzerland (Zurich). They have negotiated a lucrative partnership with a key business player in New York and are currently researching available sites that would be suitable for introducing this exciting new product into the USA.

For bookings or to check room availability please go to Nitenite.com.