Swissôtel Hotels & Resorts launches new website

Swissôtel Hotels & Resorts has launched its brand new website under Swissotel.com. The new website complements the style of the international hotel chain superbly. Its elegant layout reflects the company’s corporate identity in a clear, modern and contemporary design.

“The new website with its appealing “look and feel” matches our deluxe hotels and our image perfectly,” explains Petra Goetting, Vice President Marketing & Sales at Swissôtel Hotels & Resorts. “The new layout and wider selection of images gives guests a more effective impression of our individual hotels. The website is currently available in a German and an English-language version. However, we are already working on additional versions in Turkish, Japanese and Chinese, to meet the requirements of our hotel portfolio.”

Barbara Pezzi, Director Web Marketing & E-commerce declares: “Additional functions such as RSS feeds, hotel videos and podcasts will shortly be added to our easy-to-navigate website, and will ideally complement the spectrum of services on offer. After all, the importance of the internet as a booking channel is increasing at an immense rate year-for-year. In 2007 we saw an increase of 42 per cent relative to the previous year. With the new website, we are expecting this to rise even further in 2008.”

Swissôtel Hotels & Resorts (swissotel.com) is a distinctive group of deluxe hotels for today’s discerning business and leisure travellers, combining the renowned Swiss touch with a fresh, contemporary and modern design. Each Swissôtel hotel offers personalised service with charm and efficiency. Located in main gateway destinations and city centres, the hotels have convenient access to business and shopping districts, and local attractions. Swissôtel Hotels & Resorts worldwide have won prestigious awards and accolades.

Swissôtel Hotels & Resorts is owned by Fairmont Raffles Hotels International, a leading global hotel company with over 85 hotels worldwide under the Raffles, Fairmont and Swissôtel brands. The company also owns Fairmont and Raffles branded Residences, Estates and luxury private residence club properties.