A slice of the desert comes to the UK

Dubai is best known for 7 star luxury hotels and for most Brits, seems like an extravagant destination a world away. Not any longer! Britain’s biggest and fastest growing hotel brand, Premier Inn, has announced the opening of its first hotel in the region.

To celebrate the launch, Managing Director Patrick Dempsey and Marketing Director Gerard Tempest, boarded an Arabian camel in true Middle Eastern style to make the announcement, and demonstrated that Premier Inn can bridge the ‘Gulf’ between luxury and quality budget with the forthcoming opening in Dubai.

This new Premier Inn opens up the traditionally luxurious holiday destination of Dubai to those travellers who are looking for great value for money; making it an accessible exotic location for families and couples, of all ages, alike.

This new hotel marks the beginning of a strategic partnership with The Emirates Group to develop the Premier Inn brand within the Gulf region. Premier Inn will introduce their high standard, “value” hotel model into the Gulf market with plans to develop at least a further ten sites across the UAE by 2010.

The Premier Inn is located in Dubai Investments Park next to the Green Community, the hotel features 308 modern and stylish air conditioned rooms, with a swimming pool and whirlpool bath and officially opens on 8th April 2008.

For further information, visit Premierinn.com.