Sterling Hotels launches revamped website

Looks attract. Personality endears. Sterling Hotels offers both in spades, which is now conveyed in a fresh new branding approach known as Sterling Personality that has made its debut on the newly revamped SterlingHotels.com. The innovative website engages visitors with interactive features and the same playful wittiness and unexpected surprises that have proven successful in drawing smart business travellers and savvy vacationers to Sterling Hotels, a brand of Preferred Hotel Group.

Hotels, too, are taking note of the Sterling Personality and making it their own. The fast-growing brand of top-quality value hotels, all privately owned and operated, has attracted twelve new members to the fold in the past few months alone. From India, Indonesia and Brazil to Colorado and California in the U.S., the newest Sterling members have expanded the collection to 20 countries across the globe.

“We are thrilled to welcome these new members to Sterling Hotels, who we believe are the vanguard of a tremendous growth period for the brand over the coming months,” said Lindsey Ueberroth, Executive Vice President, Preferred Hotel Group. “For the frequent and value-conscious traveler, there is an increasing global need for hotels that deliver consistent quality, service and style at a moderate price point. Sterling answers that call, offering great value and a winning personality that makes its guests smile.”

The latest additions complement existing member properties such as The Fleming in Hong Kong, the Heritage Hotel in Connecticut and the Southwark Rose in London, extending Sterling’s offering of great locations, sensible rates, and excellent service to wider audience of savvy travelers. The addition of the Eden Hotel Emmen and angelo Designhotel Munich reveals the strength of the relationship Sterling Hotels has with hotel groups Vienna International and Eden Hotel Group. In the case of Eden Hotel Group, the new property brings the total number of hotels the group has with Sterling Hotels to 12 in the Netherlands alone.

"We feel that the current growth of the Sterling brand comes from the same drive as we have for our own growth,” said Frans Wientjes, Director of Operations Eden Hotel Group, based in Amsterdam, The Netherlands. “We focus on the needs of the guest and deliver great locations at an optimum combination of price to quality."