‘On your bike’ says Best Western in Serre Chevalier

Alfresco pursuits are ‘order of the day’ this summer at France’s premier outdoor playground, the Best Western Premier Chantemerle, as it opens its doors in Serre Chevalier.

The destination, renowned for its winter sporting activities becomes Europe’s nucleus of outdoor activities from late March onwards. As the snow subsides, so arrive the lush hues of spring meadows, the riotous colours of mountain top villages and piercing blue skies.

The Best Western Premier Chantemerle is set to be the bolthole of choice for outdoor enthusiasts. With over 300 days of sunshine throughout the year, restorative fresh air and a low rate of relative humidity, Serre Chevalier has long been on the ‘must do’ list for travellers ranging from the most athletic to the leisurely aesthetic.

With its 51 bedrooms/apartments/suites, the Best Western Premier Chantemerle offers couples, families and groups of up to 12, stylish accommodation that blends sympathetically with the local architecture of Serre Chevalier. Each room / apartment offers a balcony with a panoramic mountain view making it the idyllic space to relax, soak up the tranquillity or gear up for an invigorating day in the mountains.

Guests can choose activities whilst on site or bring their own equipment, bicycles, mountaineering equipment, etc. all of which can be stored securely in the hotel’s specially designed boot room.

The destination offers a multitude of outdoor pursuits suitable for the most sedate to the hardened adrenalin junkie. Activities range from mountaineering, kayaking, paragliding, mountain running - the region’s summer sporting legacy is affirmed by events which include:

• Merrell Sky Race, the “Trail des Cerces” which belongs to the major trail running events in France
• The World Climbing Meeting, the most famous event for climbing in the Hautes Alpes
• Nearby Briancon is the self proclaimed capital of the bike and has featured over 50 times on the itinerary of the Tour de France
• Golf courses close to the hotel cross borders with holes in France and Italy!

Summer rates at the Best Western Premier Chantemerle are from 100 Euros. The hotel is easily accessible from Turin, Grenoble and Lyon airports with direct flights from all major international airports.

Claire Lacassagne, Director of Sales said: “The hotel is an ideal base for both ardent outdoor enthusiasts and those who simply want to relax and enjoy the fresh air. The brand new property has been designed with today’s traveller in mind and marries local architecture with world class facilities you would expect from a Best Western Premier”.