Premier Inn opens new hotel in Dubai

With many companies slowing down expansion plans and cutting operational costs in a bid to weather the financial storm, one company stands out from the current abatement in activity across the hotel industry.

Premier Inn, the UK’s largest and most successful hotel brand is continuing its plan to be the dominant value for money hotel chain in the region by opening their second hotel in Dubai at Dubai Silicon Oasis.

Owned by Whitbread plc, one of the UK’s oldest companies, Premier Inn operates in Dubai under a joint venture with Emirates Group and entered the market a year ago with the opening of their first hotel in Dubai Investment Park. The new Dubai Silicon Oasis property is the first of two openings planned for this year, the other being at Dubai International Airport, lending further weight to their commitment to establish the brand in the region.

Darroch Crawford, Managing Director of Premier Inn in the Middle East said, “The current economic climate has made both business and leisure travelers look for value for money as a key attribute when deciding on accommodation. We strive to be the best value for money hotel in any region we operate, which is why the brand continues to thrive in the current conditions and why we are pressing on with our expansion plans.”

The hotel will be the first to open at Dubai Silicon Oasis, the region’s premier integrated innovation hub for high tech industries. “We are extremely pleased to have secured this opportunity at Dubai Silicon Oasis”, Crawford continued, “Our customer base is usually evenly spread between the business and leisure traveler, so an integrated community such as Silicon Oasis is the perfect location for Premier Inn.”

Dr. Mohammed Al Zarouni, Vice Chairman and CEO - Dubai Silicon Oasis Authority commented on the addition of Premier Inn to the development, “Being an integrated community, it was a very important strategic move for Dubai Silicon Oasis to incorporate a hotel within the development. A brand such as Premier Inn represents the type of values that we welcome and as their hotels appeal to the business and leisure travelers alike we are confident the new hotel will be a great success.”

The new hotel, with 230 rooms, will offer everything you’d expect from a Premier Inn, comfortable rooms, each en suite with bath, shower and bidet and capable of comfortably accommodating a family of up to four, as well as a rooftop swimming pool and whirlpool bath, all for just AED 350 per night. The hotel also offers a contemporary Restaurant (Bedouinns) a Bar (The Retreat), Costa Coffee and a rooftop swimming pool with whirlpool bath.

Premier Inn at Dubai Silicon Oasis was officially opened by Dr. Mohammed Al Zarouni, Vice Chairman & CEO - Dubai Silicon Oasis Authority- at 12noon on 6th May 2009.

For hotel bookings, visit premierinn.com.