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Shopping tips from Iceland’s capital of cool

16th December 2008 Print
Spending sprees to Iceland now come with your own personal shopper thanks to budget airline, Iceland Express. A host of retail therapy experts can now be ordered online at The airline has launched a new personal shopper service for visitors who want to make the most of their spending time in Reykjavik and take advantage of the weakened Icelandic Krona.

“Reykjavik is packed with trendy boutiques selling quirky fashions and unique, handmade jewellery,” says Matthias Imsland, Iceland Express CEO. “What better way to navigate your way around them than with your own personal shopper?”

Your personal shopper can be booked quickly and easily by sending an email request to Iceland Express when you book your flights. Flights from London Stansted to Reykjavik start from £69 per person one-way including taxes and the personal shopper can be booked from £75 for two hours.

You can select your personal shopper from the five Icelandic fashion gurus hand-picked by Iceland Express:

Step into a world where classic meets contemporary and welcome vintage expert Ása Ottesen into your wardrobe for an enriching fashion experience.

Add a large helping of fabulous to your recipe for style with Dröfn, who knows how to take glamour to a whole new level. Iceland’s own Perez Hilton, Dröfn will give you all the gossip from trendy styles to fashion blunders.

Alternatively, take your style for a make-over with photographer and stylist Nína Björk. Her artistic flair will illuminate your wardrobe with elegance and sophistication.

Delight in Rósa’s timeless, original and feminine style. Native to Iceland and owner of an Icelandic design company, Rósa’s personal designs are inspired by Iceland’s nature, landscape and weather.

If you’re looking to have fun with your fashion, let Kamilla, loose on you with her chaotic, flirty style.

For more information log on to