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United Airlines scores deal with Chicago Bears

15th April 2008 Print
When the Chicago Bears season kicks-off this year, fans checking in to the club section of Soldier Field will receive first class treatment in the newly named premium lounge, the United Club.

As part of a renewed, seven-year partnership agreement between United and the Bears, United will have the home field advantage at Soldier Field, taking over the naming rights of the former Cadillac Club. The deal builds on a long-standing relationship between the Bears and Chicago’s Hometown Airline that dates back to home games at Wrigley Field and team flights with Papa Bear George Halas.

“This new partnership strengthens the 40-year relationship that United has built with one of our hometown sports heroes, the Chicago Bears,” said Dennis Cary, senior vice president – Marketing. “The United Club will demonstrate to our mutual fans that both United and the Bears treat our special guests with a best-in-class experience whether at the 50-yard line or 35,000 feet in the air.”

United’s naming rights are effective immediately.

“The Chicago Bears are thrilled to take our partnership with United to the next level,” Chris Hibbs, Senior Director of Sales and Marketing said. “This new relationship is a great example of a prominent, locally based corporation pursuing its marketing and promotional goals through its support of the hometown team”

The new United Club will encompass United’s Rhapsody advertising theme with artwork depicting the city of Chicago and two of its favorite long-time residents - the Bears and United.

The United Club is a 47,000 square foot, three-level lounge area with unparalleled views of Lake Michigan, the Chicago skyline and the stadium. The United Club is available to fans who hold club and executive suite tickets. The United Club also provides a unique hospitality area for corporate, social or private events, including the Bears Expo on June 7-8.

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