HPI invests in first ever TV advert

Friday 14 August sees the launch of HPI’s first ever television advert, as the leading independent vehicle information provider invests in reaching a wider car buying and retailing audience. The 12 week campaign is set to run on Dave, Bravo and UK Living, promoting the HPI Check and strengthening further the credibility of the HPI brand. This exciting move is part of HPI’s commitment to consumers, helping raise awareness of the risks of used car buying, but also those motor retailers who are offering an HPI Check and Certificate as part of a peace of mind sales package.

“The HPI Check has a reputation built over 70 years of helping consumers and dealers protect themselves from used car criminals,” explains Daniel Burgess, HPI Automotive Director. “By running our first ever TV advert campaign, we aim to further educate consumers of the risks they expose themselves to when buying a used car, especially if they buy privately. However, the advert will also confirm the value of the HPI Check as a means of protection against the latest used car scams, which will give reassurance to buyers in both the private and trade arenas.”

The campaign runs alongside HPI’s already established point-of-sale offering for dealers and will help them make the most of their association with the HPI brand. In a recent survey, a staggering 90% of those asked said knowing that a dealer was an HPI customer gave them greater buying confidence. The point-of-sale pack gives dealers the tools to demonstrate to customers that their stock has been checked with HPI before being offered for sale.

“We continue to invest in bringing added benefits to the HPI Check, while retaining the core values of this vital service. After 70 years, the HPI Check is still the best way for consumers and the trade to make sure that a used car is genuine and doesn’t have a hidden history. Our first television campaign aims to make the used car market more aware of the powerful protection the HPI Check offers millions of buyers and retailers every year.”