Record sales for Mazda are even better than forecast

Britain became the largest European market for Mazda in September with a record sales volume of 11,372 and a market share of 3.0 percent.

The Japanese marque has gained a reputation for stylish cars offering a great driving experience with high standard specification and outstanding reliability, all at an affordable price and it is this reputation that is driving customers to Mazda.

The September total of 11,372 sales is an increase of nearly 900 units (8.3%) over the previous highest month in March 2008 when the marque achieved sales of 10,497 units. It is also the biggest single month for Mazda since the marque arrived in the UK back in the 1960’s.

“This has been a difficult year for the industry,” said Jeremy Thomson, Managing Director Mazda UK. “However, we have seen our retail share increase through the year, and this is the real test of popularity rather than just simple volume.

“To put the September sales achievement into perspective it is just 4,488 sales short of the full year volume in 2001 when we took over the business. Furthermore, we have sold more Mazda2s in September than we used to sell in a whole year with the old Mazda2.”

“While this is a reason for celebration at Mazda we recognise that the recovery in the car industry is still fragile, we have to work hard to continue our success but we are aiming to finish the year as the third best year ever for Mazda in the UK.