Infiniti goes further

Infiniti, the luxury automotive brand from Japan, has confirmed its second Partner for the UK which will expand coverage following the opening of Infiniti’s first Centre near Reading on 12th September 2009.

For both its UK Partners, Infiniti has turned to companies already experienced in the brand and its values, as well as in the luxury automotive market. The first Partner already announced by Infiniti, namely Rymco UK, is the brand’s importer in the Lebanon. Its second UK Partner is to be Mana Premiere Automobiles UK, a wholly owned subsidiary of Al Mana International Holding, which descends from a business group with a wealth of experience in the motor retail business within the GCC region representing Infiniti, Nissan and Renault.

Mana Premiere Automobiles UK will operate sites across the UK and have already identified addresses in South London, Glasgow, Birmingham, Leeds, Stockport. A further five Infiniti locations will be announced in due course. When added to the three Centres planned to be opened under Rymco UK, including Infiniti Centre Reading, this takes Infiniti’s final network to at least 13 Centres. Coverage will extend to almost the entire country as all Centres will offer the customer the Infiniti VIP Service which provides collection and delivery of their vehicle for annual maintenance up to 150 miles from the Infiniti Centre (beyond this is also available at customer contribution). Birmingham and Glasgow should be the next Centres to be completed after Reading, with their doors scheduled to open around the middle of 2010.

The full Infiniti range of performance cars including the G37 Saloon, G37 Coupé, G37 Convertible, EX37 coupé crossover and the FX line of crossovers will be available from launch. This line-up will be expanded to include a larger saloon model and a performance V6 diesel during 2010.

As with the rest of Europe, the Infiniti Centres that will be operated in the UK by Mana Premiere Automobiles UK follow the IREDI concept (Infiniti Retail Environment Design Initiative) which aims to create a welcoming and hospitable environment for buying and servicing Infiniti’s performance cars. The architecture is energetic and modern, with an accent on natural materials and warm furnishings.

Here Japanese luxury meets Japan’s renowned reputation for premium service. Infiniti calls this the Total Ownership Experience. As the name suggests, this ethos which is central to the brand is not just applied at the time of purchase. It also extends throughout the whole period of ownership with many benefits including collection and delivery of an Infiniti for servicing, and a mobility service that covers the owner whatever vehicle he or she might be in. Nobody understands this commitment to quality service better than an existing Infiniti Partner, especially one that has operated in a fast growing luxury market like the Middle East.