Diet Coke fuels a fashion frenzy with new eco-bag by Patricia Field

Fashionistas and green goddesses alike, get poised to get your mitts on a gorgeous free designer ‘IT’ bag, as Diet Coke teams up with New York stylist to the stars and one of fashion’s greatest visionaries, Patricia Field, to bring you the sassiest eco shopper around.

Diet Coke and Patricia Field have put their environmental caps on to create a hot, new, exclusively designed, reusuable bag - made entirely from recycled plastic bottles.

Showcasing Patricia’s unique urban style, this must-have, limited edition accessory will be given away free to customers who purchase two 500ml bottles of Diet Coke in selected Boots stores nationwide from 22nd October.

With a striking print peppered with hot pink and white phrases inspired by the fashion world on a black background, this fashion forward freebie from Diet Coke is sure to stand out as you ‘work it’ whilst strutting down the street. The stylish design also folds up into an easy-to-store pouch that rocks a leopard print pattern, giving you a trendy and practical alternative to using plastic bags.

Patricia Field comments: “Together with Diet Coke, I’m showing that an eco-friendly bag doesn't have to be brown, it can be fierce. Enjoy it. After all the compliments you will receive, I know you'll use it over and over. So it's called ‘Where did you get that bag?”.

Set to be the fashion fix of the autumn, pick up your free Patricia Field for Diet Coke RPET bag only at selected Boots stores nationwide when you purchase two 500ml bottles of Diet Coke.