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Less wealth leads to better health for 10m Brits

1st October 2009 Print
Ten million people in Britain feel more fit and healthy than they did this time last year as a result of the recession, according to Britain Under Pressure research commissioned by Friends Provident.

What's more, this trend looks set to continue, with 57% of respondents admitting they'd like to do more to take care of their body and health.

Over the past year, 83% have changed their eating habits, with 48% of those surveyed eating fewer ready meals or takeaways. It's not just cutting down on unhealthy habits though - 13 million people are saying they have replaced the junk food with healthy alternatives like fresh food and home-grown vegetables.

It's not just that we're eating healthier meals, our whole approach to food seems to be changing, with 31% of those aged 25-30 dusting off the cookbooks and making food at home and 23% substituting expensive treats such as eating out at a restaurant for cheaper alternatives such as supermarket meal deals.

It seems that children are also benefiting in the improved health stakes, with 21% of parents stopping treats in children's lunchboxes, and 50% no longer giving their children fast food meals as a result of the recession.

When it comes to alcohol consumption, 28% of respondents said that over the past year they had been drinking less alcohol and just over a third (37%) of these people are doing so to save money. This has resulted in a 17% drop in those who regularly drink more alcohol than the recommended limit. Looking forward, a further 12% of respondents would like to cut their alcohol intake even more.

An encouraging 55% of respondents frequently exercise for 30 minutes, 5 days a week. The recession seems to have changed the type of exercise that people are doing, with 19% of people taking part in more free methods of exercise, such as running, or following home exercise videos.

Mark Jones, head of protection at Friends Provident, said: "Even though the recession has had an impact on a lot of the UK's population, it's encouraging to see that some of this impact has been positive. The financial pressures combined with personal motivation have led people to take a fresh look at their lifestyle and priorities. As a result, it looks like many have changed for the better. Changing habits to lead a more healthy lifestyle today may motivate them to continue this trend in the future and contribute to securing a longer healthier life even if we can't guarantee long term wealth."