Go online for easy Christmas shopping

ShopStyle.co.uk is to launch its first ever Christmas campaign with a unique tool that enables users to post their Christmas present list across social media sites.

The fashion site that brings together Britain’s favourite brands and stores under one digital roof will launch the Christmas Wish List on 5th November, when ShopStyle users will be able to select their favoured presents from over 2,000 fashion, home and beauty brands on the site. Users can choose items by retailer, brand, colour, size and price range, before publishing their list on Facebook, Twitter or via email to friends and family, allowing them to click through and buy direct.

This tool enhances the existing social media applications on the ShopStyle site including the stylebooks, blogging and community functions and will enable retailers and brands to see at a glance what are the favoured items, styles, and colours for this Christmas. The tool will also be a major source of peer to peer product referral and is expected to cause much excitement from brands on the site.

Shannon Edwards, Director Europe for ShopStyle says “We wanted to do something different for our first Christmas campaign. Instead of adopting a traditional marketing tactic, we created a tool which taps into our social media heritage. This tool will not only be useful to our users but will also enable peer to peer communication, which is crucial for the brands and stores we work with, at this time of year.”