BCBG Maxazria launches new women’s watch collection in the UK

BCBG MaxAzria has announced the UK launch of its new women’s watch collection as a celebration of 20 years of critical acclaim in the fashion industry. The BCBG MaxAzria collection will be distributed by watch and jewellery group, Peers Hardy, who also represent top designer watch brands Ted Baker and Kenneth Cole New York, as well as ICE-Watch and many more.

The 15 new BCBG MaxAzaria collections reflect the designer’s aesthetic and vision and also his goal to offer innovative, high-quality clothing and accessories at contemporary price points.

Lubov Azria, Creative Director for BCBGMaxAzaria says, “To me, our watches are jewellery pieces that each have a different personality. They’re accessories that serve a function, like our classic lipstick case watch or, for the evening, the bow watch, which is a perfect corsage for your wrist.”

The 20 year anniversary watch has pave set crystals on the dial, around the case and on the bracelet. Lubov comments, “It’s quite stunning and a great watch for someone special in your life. And what’s really amazing is that most of the pieces in our collection are priced under £200.”

Peers Hardy’s Sales and Marketing Director, Paul Harry, says “We’re delighted with the addition of BCBG MaxAzaria to our stable of world class designer brands. The new collection has some of the most original, imaginative and innovative designs I’ve ever seen and I feel BCBG Maxazria is the most exciting new brand to be launched in the UK for many years.”

The BCBG Max Azria collections are on sale now at John Lewis.