Versace's new star for 2010 - Georgia May Jagger

Versace has announced Georgia May Jagger, the youngest daughter of Mick Jagger and Jerry Hall, as the new face for Versace's Spring / Summer 2010 women's advertising campaign.

Georgia, recently voted Model of the Year at the British Fashion Awards and who's modelling launch follows her mother's early career footsteps, was chosen to represent Versace's glamorous, sexy, and vibrant summer collection that was shown during the Milan Ready to Wear show in September.

Donatella Versace says, "She's smart, a strong personality, beautiful, full of energy... and with that natural high star quality, I adore her! She's perfect for this collection - a real Versace girl."

The Versace Spring / Summer 2010 campaign, shot by photographer Mario Testino in London early November, appears first in February 2010 issues of fashion and lifestyle publications worldwide.