first direct most loved savings brand

In December 2009 Lovemoney.com asked their readers what they thought about the financial products they use.

The results are in and first direct have come top in 5 categories including achieving ‘the most loved savings brand'.

All votes were cast by existing customers of hundreds of personal finance products, meaning these awards are a true reflection of real-life financial experiences.

They asked readers for verdicts on their credit cards, bank accounts and insurance policies.

Commenting on the awards, lovemoney.com head of consumer finance, Ed Bowsher, said: "Our awards celebrate the very best personal finance providers in the UK. Picking the right financial product is a difficult decision for most people. What could be simpler than following the recommendations of other bank customers?"

Paul Say, Head of Marketing at first direct said: "It's wonderful to do so well in awards that are voted for by customers. Our aim is to be the UK's most loved bank and these awards confirm we're heading in the right direction."