Honda launches Channel 4 idents

Honda (UK) is launching a series of TV advertising idents to support its sponsorship of all Channel 4 documentaries for the coming year.  The first phase of short films, created by Wieden + Kennedy London, break on More 4 on Tuesday, 2 February and on Channel 4 on Thursday, 4 February.
 
Channel 4 Documentaries have a reputation for being innovative and pushing boundaries to tell compelling stories in order to show the world in a new light. They often look at things differently to other documentary makers and produce for those who are curious and want to know more.

Innovation, taking an alternative approach and thinking differently are part of Honda’s philosophy and its short films will tell interesting stories about how it is different. The first features Honda apprentices and technicians learning their trade at its training facility, the Honda Institute, and carry the line ‘Curiosity Is Everywhere’.

Ian Armstrong, Honda’s Manager of Communications said: “It’s great for us to be associated with this strand of programming as it encourages the viewer to think about issues and topics in a way that can change perceptions. This is a great facet of Honda philosophy and something we always try to do in our communications.  It will also help people understand the range of cars that we are currently making at Swindon supporting our 3,400 employed in the factory”

Shay Reading, Creative Director Wieden + Kennedy said: “People are naturally fascinated by how things are made and work. Over the next year we’ll be exploring the unseen Honda to capture the ingeniousness, precision and positivity that runs throughout the company.”