Zurich UK Life launches protection guide for policy holders

Zurich UK Life has launched a new guide to help advisers take customers through the ‘life' of their protection plan.

‘Here to help at every step' is a step-by-step guide to help customers understand what happens when they apply for a plan right through to its commencement and making a claim.

The guide runs through the application and underwriting process including the importance of disclosing accurate personal information from the outset and during the claims process, to ensure the correct level of cover is provided and that claims are paid swiftly.

A series of commonly asked questions covers everything from the types of information that will be asked for during the application process, right through to any additional medical information that may be required.

Customers are also taken through the claims process; told how it will be handled, the information needed to progress a claim as well as its likely duration.

‘Here to help at every stage' forms part of Zurich UK Life's commitment to providing advisers and their customers with clear and accessible information about Zurich UK Life policies. This includes regular communication throughout the application and claims process as well as annual statements throughout the life of the policy.

Commenting on the launch of ‘Here to help at every step', Peter Hamilton, Protection Management Director said; "Here to help at every stage' is an integral part of our approach to Treating Customers Fairly and providing people with clear information to help them make informed purchasing decisions.

"Perhaps more importantly, we also understand that making a claim associated with a critical illness, long-term sickness or bereavement can be distressing and so it is vital that our customers know exactly what is required from them so that they can work with us to ensure the process is as smooth and hassle free as possible."

Peter Chadborn, Principal of CBK Colchester said of the guide; "This is really very good. It is an excellent tool to help manage client's expectations, which is a key responsibility for advisers. It should not only improve our chances of getting business on the books smoothly but it should also prove we have tried to educate our clients with regard to the importance of full disclosure."

‘Here to help at every step' can be downloaded from
zdownload.zurich.co.uk/document/pdf/zurich/sales/127634.pdf