Taiwan Tourism Bureau launches UK advertising campaign

The Taiwan Tourism Bureau has launched a new high profile UK advertising campaign. The drive is designed to encourage even more British visitors to travel to the Asian island. 
 
Creative Taiwan advertising can now be seen on the sides of London’s black cabs, in Tube carriages, on animated displays in London’s Underground and in key consumer publications, including The Sunday Times Travel Magazine and The Daily Telegraph Magazine.
 
There are now 75 taxis featuring Taiwan, which can be seen driving throughout London for the next three months. There will also be 1,000 Taiwan advertisements per week in London Underground carriages for the next six weeks. Animated display panels alongside escalators in selected London Underground stations are also included in the campaign.
 
Taiwan’s UK PR and marketing consultancy, The Saltmarsh Partnership, created the campaign for the Taiwan Tourism Bureau in conjunction with CGA Creative, an advertising design company specialising in travel and tourism clients.
 
For more information, visit taiwan.net.tw.