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North East England pioneers green tourism

11th March 2010 Print
Green Tourism

Tourism businesses in North East England are being encouraged to go green to claim a bigger share of the North East’s £4bn tourism industry.

The region’s tourism agencies are keen to encourage rural businesses to explore the benefits of eco-friendly practices and become more appealing to environmentally aware holidaymakers.

A conference - Pure Profit 2010 – is being held in Durham City on March 18 to showcase how going green can make businesses more profitable, sustainable and marketable. The conference is delivered by tourism agency Visit County Durham on behalf of One North East and is sponsored by Natural England.

Janet Cummings, business performance coordinator at One North East, said: “More and more consumers are now environmentally aware and looking to reduce their carbon footprint whenever possible, even on holiday, leading many to choose domestic short breaks instead of overseas trips.

As this tourism trend grows it’s vital for North East England to be known nationally as a place that offers a high quality, ethical and green experience for visitors.”

Pure Profit 2010 is being held at the Rivergreen Centre, Aykley Heads, Durham, a multi award winning green business centre, and features speakers from the worlds of tourism, environmental research and sustainable business practices. Full details of the speakers in Notes to Editors.

Tourism is the UK’s fifth biggest industry, worth £4bn to the region’s economy per year and sustains over 60,000 jobs. Several North East tourism businesses are already benefiting from being green.

In 2009, North East accommodation businesses who were members of the Green Tourism Business Scheme recorded occupancy rates 19 per cent higher than non accredited businesses.

A recent pan European survey by electrical goods manufacturer Samsung found that a third of consumers would opt for an ‘eco-friendly’ hotel, demonstrating that green credentials have a major impact in influencing the decisions of holidaymakers.

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Green Tourism