Affordable chic in Brentford

If you love Chiswick, but can’t afford to live in the wealthy suburb, don’t despair. Notting Hill Home Ownership is offering buyers affordable Chiswick chic from as little as £64,750 at Phoenix, Great West Quarter in Brentford, just a short distance from all the benefits of what nearby Chiswick has to offer.
Increasing numbers of first-time buyers and young couples seeking to get on the property ladder are looking for alternative locations away from Chiswick due to the area’s high property prices. Brentford, with its affordable house prices, excellent transport links and pioneering regeneration project, is stepping up to the mark as the new hotspot for buyers looking to get on the property ladder in West London.
Phoenix, a collection of three contemporary buildings and part of the Great West Quarter development by Barratt Homes, is a mixed tenure scheme comprising 122 of the 773 apartments available at Great West Quarter. Notting Hill Home Ownership will be marketing 31 of the homes through shared ownership offering buyers a choice of 19 one-bedroom and 12 two-bedroom apartments. The scheme offers purchasers stylish living with the opportunity for single professionals and couples to become part of a friendly and lively community.
Mark Vaughan, Director of Home Ownership for Notting Hill Housing comments:
“Brentford is a great emerging area which is undergoing a huge transformation. Already we have had a high demand of enquiries for our shared ownership apartments at Phoenix from young professionals who want to live in Chiswick but simply cannot afford to do so. The shared ownership homes available at Phoenix provide buyers with the best of both worlds – stylish, value for money homes in an enviable location close by the cosmopolitan area of Chiswick.”
Plans are in place for an irresistible blend of residential properties, shops and offices, cafes, bars and restaurants, a superb new hotel and even an art gallery. Phoenix at Great West Quarter will be set amidst wide tree-lined avenues and green spaces close to the central piazza; an ideal place to relax, socialise and enjoy a range of outdoor performances. This modern architecture blends with that of the futuristic 25 – storey Skylon Tower (due for completion in 2014) and the iconic Art Deco Wallis House, designed in 1936 by Wallis Gilbert and Partners and now one of just three original buildings on London’s ‘Golden Mile’ creating a delightful fusion of past, present and future.
The homes at Great West Quarter boast a modern design and offer high internal specification. They feature fitted Moores kitchens from the Turin Gloss range, contemporary units and worktops, ceramic floor tiles, and spot lighting. Along with integrated stainless steel electric oven, hob and extractor hood, a silver Indesit fridge freezer and a washing machine in the utility cupboard. Stylish bathrooms offer contemporary white suites, a thermostatic shower and tiled flooring.
Fitted carpets are laid throughout the living room and bedrooms and master bedrooms include fitted wardrobes. All apartments benefit from video entry systems, and a Sky + and Hotbird connection, while the majority of apartments boast secure car parking, all homes come with balconies.
The regeneration of Brentford aims to transform the town into a new riverside destination featuring a vibrant waterside retail and residential area with an eclectic mix of independent shops, well-known stores, restaurants, bars, hotels and cafés.
Owning a property in Brentford will provide access to a superb lifestyle right on the doorstep. Brentford sits just across the River Thames from the delightful Kew Gardens, and nearby Chiswick offers a wealth of restaurants, traditional pubs, cafes and designer boutiques.
For those who like to keep fit, there is Hogarth Health Club on Airedale Avenue, Roko at the Quinton Hogg Memorial Sports Ground and West 4 Health and Fitness on Sutton Lane. Syon Park, which has an ‘enchanted’ woodland walk, Chiswick House with its Palladian mansion and impressive grounds and the 300-acre Kew Gardens, are all under 2.5 miles from Great West Quarter. For theatre or film, the Hammersmith Apollo, the Lyric Theatre and Riverside Studios and two busy shopping centres are also close by.
The development is well situated for travel, with Brentford and Kew Bridge Station situated within one mile offering links to Clapham Junction and London Waterloo in approximately 20 and 30 minutes respectively. South Ealing tube which is served by the District Line is a 19-minute walk away. Great West Quarter is also served by a number of bus routes; one of which will terminate at the development’s piazza. The A4 and M4 are just minutes away, giving easy access to Heathrow Airport.
To be eligible for shared ownership buyers must live or work in the borough of Hounslow. Homes are being offered with shares of between 35% and 75% of the property’s full value. A subsidised rent is payable on the remainder, with the option to purchase additional shares later on. Based on a 35% share, one bedroom apartments start from £64,750, with a full market value of £185,000, and two bedrooms start from £85,050, with a full market value of £243,000. Applicants must be earning between £24,500 and £60,000.
For further information, visit: nottinghillhousing.org.uk