Land Rover launches new intuitive consumer website

Land Rover has launched a new website designed to put the consumer at the centre of the online experience.

With a new intuitive layout, improved design and navigation, interactive content and greater information on all Land Rover products, the new website means that exploring vehicles online has never been easier.

Anthony Bradbury, Land Rover UK marketing director commented: "We are seeing a shift in the purchase process, with more customers researching cars online with a visit to the dealership being the final step.  Therefore, having a clear user friendly website is vital to help potential buyers access our class leading product line-up."

The new landrover.co.uk website includes a 'Build and Price' configurator for all models. Consumers can now customise and price a vehicle down to such details as wheels, exterior and interior trim colours, together with a host of optional extras available on each vehicle. Features include 360° views of the vehicle, detailed specification and a price calculator which breaks down every item added to your build in the detailed summary.

Once configured, these details can be shared by sending to friends, printed as hard copies or sent to a local dealership to arrange a test drive.