Protect and prolong gorgeous hair colour

The hair buzz word for 2010 is hair oils, and the ‘art of healthy hair’ experts, Joico, have created the ultimate conditioning and styling product, the new Joico K-PAK Color Therapy Restorative Oil, to not only protect your colour vibrancy but to leave hair with a natural, silky finish with brilliant shine.

Using breakthrough technology, Joico’s K-PAK Color Therapy Restorative Oil strengthens your hair while doubling the life of its colour’s vibrancy. A new addition to the award winning Joico K-PAK range, the Restorative Oil contains the revolutionary QuadraBond Peptide Complex. This complex resurfaces and reconstructs hair to ensure that damaged strands maintain colour intensity for twice as long. It reduces breakage by 65% after just one use; even the weakest, most fragile or structurally impaired hair feels softer, silkier, shinier, healthier and more manageable.

K-PAK Color Therapy Restorative Oil is a weightless formula that’s equally effective as a treatment or a styling product. Rich in an exotic blend of Manketti, Argan and Evening Primrose Oil, it seals and nourishes the hair cuticle, which discourages premature colour fading. As it helps to regenerate hair, it also conditions hair for incredible softness and smoothness. When using as a styling aid, styling and drying time is reduced and it also provides vibrant shine without weight or build-up.

The science behind K-PAK Color Therapy Restorative Oil

The QuadraBond Peptide Complex features four key elements that work together to help repair the outer surface and inner core of each strand. As a result, hair is stronger and better able to repel the water that diminishes the intensity and vibrancy of hair colour. These four elements provide essential protection to hair’s “β-Layer” (the hair’s first line of defense against damage) which is disrupted and compromised by environmental aggressors, styling and chemical services:

- Quadramine PEP, the next generation of Joico’s signature Quadramine conditioning complex, which contains peptides that attach themselves to damaged sites of hair to provide targeted, long-term repair.

- Arginine, a consequential amino acid found naturally in the hair, which restores silkiness and shine. Arginine works to strengthen the hair surface, enabling it to repel water, which in turn minimizes colour loss/fading.

- The Unique Polymer System bonds torn, lifted cuticles, thereby locking in colour molecules and producing significant moisture and shine.

- Ultra-hydrating African Manketti Oil moisturizes and replenishes damaged hair, and provides lasting shine, vitality and softness to hair.

Thanks to this unique complex, K-PAK Color Therapy Restorative Oil is poised to become the first choice for clients in search of a premium professional product that will protect and prolong their colour and significantly improve the overall look and condition of their hair.

Price £15.95. Joico is available in hair salons nationwide.