Ferrari announces opening of Graypaul Birmingham in Solihull

Ferrari is pleased to announce the opening of Graypaul Birmingham, the new Ferrari dealership for Solihull and the first showroom in the UK to display Ferrari’s new Corporate Identity for 2010 and to have a fully-detailed “Atelier” to assist clients with the personalisation of their new Ferrari.

Located in Solihull, Graypaul Birmingham has a full sales and aftersales facilities, with space for 10 cars in the showroom and a further 12 cars from the Ferrari Approved range. In addition, the showroom has an extensive display of merchandise from the Ferrari Dealer Selection range, and a dedicated “Atelier” where customers can choose from a range of personalisation options to create their dream Ferrari.

Graypaul Birmingham is the fourth Ferrari dealership operated by the Sytner group, alongside Graypaul Edinburgh, Graypaul Nottingham and, finally, Maranello Egham which this year celebrates its 50th anniversary of representing the Ferrari brand. Mario Vignali, Franchise Director, commented: “We are proud to be representing Ferrari in Solihull and this new dealership demonstrates the confidence we have in the brand. We are also keen to welcome Ferrari owners and potential owners to see the dealership for themselves.”

Ferrari’s new Dealership Corporate Identity is being rolled out across Europe throughout 2010, and Graypaul Birmingham is the first Ferrari dealership in the UK to represent the new CI of the brand. Matteo Torre, Regional Manager for Ferrari North Europe, commented: “Ferrari’s new brand identity is designed to provide a welcoming environment for customers, who can relax and enjoy the purchase and ownership experience. Ferrari is committed to providing the highest level of customer care and we are delighted to see the new showroom opening here in Solihull as I know we have many enthusiastic clients in the area whose experience with the brand will be enhanced by the new facilities we are opening here today.”