Fiat kicks off new football promotions

With the football season coming to a close, and the FA Cup Final and World Cup tournament just weeks away – Fiat is celebrating by presenting a soccer-related reason to have your car serviced by an authorised Fiat dealer.

Until 30 June 2010, customers who either buy an accessory, or book a service, MOT or air conditioning service at a participating Fiat dealership, will be entered into a prize draw to win a Nintendo Wii with the FIFA World Cup 2010 football game. Each participating dealership will give away one top prize each to a lucky customer in July.

Independent motor traders and bodyshops will also have a chance to win football prizes with a similar promotion aimed at encouraging them to buy specific parts from their local participating Fiat or Alfa Romeo dealership. Traders buying the eligible parts will receive a ‘parts stamp’ for every component purchased.

The stamps are then collected on a reward chart and can be redeemed at the Fiat/Alfa dealership at any point up to 30 July for the football-related prizes.

“I hope these schemes will encourage owners and traders to use authorised Fiat and Alfa goods and services, while entering into the fun spirit of the nation’s, indeed the world’s, favourite sport,” says Rob Calver, parts and services director, Fiat Group Automobiles UK.

Further information on either scheme is available from participating Fiat/Alfa dealers.