Avatar comes to the ‘Rock’

The most successful film of all time, Avatar, is having its DVD and Blu-ray release promoted on the side of James Nash’s Triple 8 racing Vauxhall Vectra at this weekend’s Rockingham Northants British Touring Car Event.

The films UK distributors selected James and the BTCC for such a big promotion because of fantastic exposure and value for money offered by the event, James commented “ the car should look great with the Avatar branding on it, it will definitely bring a bit of a buzz to the whole weekend”

Justin Keen, director of Rapidman, James’ management said “we approached the film company and explained about the value offered by BTCC, the timing is perfect with the races being the day before the release, and from there we hammered out a deal”

Look out for the Avatar branded Vectra at the circuit or live on iTV4 this Sunday (2 May 2010).