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Online business insurance facility hits the spot with brokers

30th April 2010 Print

Aviva's online quote and buy facility for small business insurance, Fast Trade, has been given improved functionality for brokers based on customer feedback.

Enhancements include package product, Commercial Property Owners, a fast-tracked referral process and online cancellation and renewal processing, which means Fast Trade is Aviva's first full cycle processing system for commercial package business.

A number of rating changes were also made to the products, making it quicker and easier to register for Fast Trade, and improving the Residential Property Owners product has made it possible to provide quotes for student-tenanted houses, without referral to an Aviva underwriter.

Fast Trade has also made it easier for brokers to know which trades Aviva can accept and decline, and those which need to be referred to an Aviva underwriter, by providing all the information upfront.

Fast Trade is accessed by our broker website, which provides product information and an online claims management service, including the option to customise the site to a broker's particular needs which means commercial and personal lines brokers can choose to see only product information relevant to them.

Gareth Hemming, head of Fast Trade, Aviva, says: "With more than 14,000 users trading on the site we're delighted with the feedback we've had from brokers since we launched Fast Trade a year ago and are committed to making it even more successful over the coming 12 months, with plans to develop the service further."

"We're constantly listening to our brokers' needs and so further enhancements to our products, rates and system are coming soon including a new product, Manufacturing & Wholesale which will be launched later in the year."

Christine McLellan, managing director of insurance brokers Anderson & Co, which has been using the Fast Trade product since it was launched, said: "The Fast Trade system is so easy to use which means we save precious time and money. Being able to print instant policy documents, even including mid-term adjustments, and email them straight to the client means we have some very happy customers. The website is also one of the easiest to use and we have excellent feedback from our clients who say the policy documents are simple and straightforward."

Siobhan Edmunds, small business account executive at insurance brokers Uttings, said: "Aviva is always listening to broker feedback to ensure that the products and services are constantly improving, for the benefit of our clients. The addition of the Commercial Property Owners product is a great example of this. As well as a fast, reliable and easy online service, the Fast Trade team on the phones are always incredibly helpful too and ensure referrals are processed very quickly."

There are six commercial packages available via Fast Trade; Office and Surgery, Residential Property Owners, Commercial Property Owners,  Self-employed, Shop and Salon and Pub, Restaurant and Hotel.

To celebrate the success of Fast Trade, Aviva is offering brokers the chance to enter a fortnightly prize draw from April 6th - June 30th, with the star prize being a VW Golf GTI. Brokers need to process five Fast Trade quotes, and log them at 

Brokers can log in or register for Fast Trade at