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bmi brings style and comfort to Heathrow

30th April 2010 Print

This week, bmi, the second largest airline operating out of London Heathrow, unveils its newly refurbished lounge for customers travelling to destinations in the UK and Ireland.

The London Room is available to Gold and Silver Diamond Club members, bmi’s frequent flyer programme and also to all customers travelling on the recently introduced Flexible Economy and Economy Extra tickets.

The London Room shares key design features with bmi’s flagship international lounge (The Great British Lounge) such as feature walls covered in the dramatic Designers Guild black flock wallpaper and black mirrored glass tiling around the entrance and exits.  With inspiration taken from the lounge’s name, a series of black and white photographs of unusual London scenes including pearly kings and queens, Borough Market and Camden Lock, adorn the walls.  As well as the bespoke “London” wallpaper featuring key London symbols (City of London crest, a pod from the London eye, Beefeaters and London taxis) which was exclusively designed for bmi’s new lounge.

Other enhancements in The London Room include an improved work area which includes six PCs available for customer use and free Wi-Fi access throughout the lounge; redesigned servery and washroom areas.

There is a new menu offering Continental breakfast until 11am, snacks throughout the day and a delicious choice of afternoon tea cake served from 4pm; this month choose between Chocolate Fudge and Lemon and Blackcurrant Drizzle cakes. Customers who are pressed for time can stop off in the lounge and help themselves to a ‘coffee to go’ served in a ‘coffee shop style’ cup enroute to the gate, a feature developed following customer feedback during the lounge design.  Another new British feature is the inclusion of free retro British sweets, such as blackjacks, rhubarb and custards and lemon sherbets, for customers to help themselves to as a treat before they leave the lounge.

bmi has collaborated with Miller Harris since 2009 and as part of its offering in The London Room, will provide Miller Harris’ Citron Citron hand wash and hand lotion in the newly refurbished washrooms. 

Dominic Paul, bmi Chief Operating Officer, said “We are delighted to be re-opening our UK & Ireland lounge as The London Room.  We hope our customers enjoy the style, design and tastes of London as they pass through on their travels”