G-Shock joins forces with Collect London

This summer, G-Shock is proud to announce that they will be teaming up with esteemed online boutique Collect London, to launch a line of limited edition watches and t-shirts. Available in G-Shock’s new East London store for a limited period of time only, the watches and t-shirts set to fly off the shelves.

Drawing inspiration from tribal art and gothic symbolism, the watches and complimentary t-shirt designs are fresh, edgy and directional. Created for G-Shock and Collect London by Richard Fairhead and Louisa Todd, the pieces have been inspired by Collect London's Spring Summer collection theme 'Folk Fantasy'. Following their philosophy of creating timeless, design led pieces with a real attention to detail, each watch, t-shirt and print has been obsessed over with every piece being individually hand printed, numbered and signed. The result is a stunning capsule collection which celebrates the way both G-Shock and Collect London passionately champion burgeoning creativity.

Having only launched last summer, Collect London prides itself on creating unique, limited edition t-shirts crafted by up-and-coming designers from around the globe. Only 100 pieces of each design are ever manufactured, ensuring that each one purchased is destined to become a collector’s item.

Tim Gould, Head of Marketing for Casio UK comments, ‘We’re thrilled to be partnering with Collect London. As a brand, we whole-heartedly believe in supporting raw creative talent, and this ethos is something we clearly share with Collect London. The pieces will make the perfect focal points as we launch our new East London store – a place that is set to transcend the usual limits of a retail space, to become a hub for underground creative talent through regular collaborative projects with local innovative minds.’

The G-Shock – Collect London collaborations will be available for a limited period only and will retail at £250. Get them quickly as time to be uniquely stylish is running out.