Alexandra Burke named brand ambassador for Sure

Alexandra has been unveiled as the first ever brand ambassador for Sure Women deodorant. Effortlessly balancing her busy lifestyle while remaining poised and confident makes her the perfect face of the UK’s number one deodorant brand.

The advertisement which was shot in Prague takes fans on a journey through her action-packed day from energetic studio rehearsals through to a glittering stage performance.

Alexandra explains: “I’m really excited to be working with Sure Women. It’s my favourite deodorant brand and it’s always been a part of my daily routine. With my demanding schedule, Sure is the only deodorant I can trust to keep me feeling 100% fresh and dry all day long.”