Tanqueray No. Ten gets a celebrity makeover

This spring sees Jeremy Scott, the most renowned and boldest of American designers, redress the elegant and iconic bottle of Tanqueray No. Ten gin for the UK.

Known for his bold designs and unbridled creativity, Scott has infused the classic world of Tanqueray No. Ten with his own electric vision, producing a captivating design for the new limited-edition packaging that will now encase the signature green bottle of the luxury gin.

Scott’s sleek, geometric black casing, has been designed to perfectly clothe the angled design of the Tanqueray No. Ten bottle, reinforcing the air of sophistication that surrounds the spirit itself. However, the box opens to reveal a jazzy and extravagant print of olives and cocktail glasses, representing the glamour of the martini cocktail, but with an infusion of Scott’s own signature style.

“The smooth and fresh taste of Tanqueray No. Ten gin makes the perfect martini cocktail” says Scott. “The classic exterior of my black casing echoes the stylish image of the cocktail, as well as the sophisticated edge that Tanqueray No. Ten has as a spirit. Yet in the different shapes and bright colours on the inside of the case, I wanted to reflect the explosion of tastes that you get when you sip a good gin martini cocktail for the first time – especially one that is made with the fresh fruits and botanicals of Tanqueray No. Ten.”

Having dressed stars such as Kylie Minogue, Beyonce, Gwen Stefani and Madonna, Scott brings an edgy twist to a classic bottle - a combination that is destined to become the collector’s item of the season. The Jeremy Scott Tanqueray No. Ten pack will be exclusively available at Harvey Nichols wine shops nationwide from June, retailing from £32.50.