Grandchildren drive grandparents to drink!

Ninety per cent of over 50s enjoy a glass of wine, with a third drinking 3 or more bottles a month, according to a new study from Saga. For many it is the ideal way to relax after a hard days work in the garden (32%) or after a bad day at work (10%) and for 12% of them it provides the perfect tonic after a visit from the grandchildren! Commissioned to mark the launch of the Saga Wine Club, the research shows that over half (55%) will simply opt for a quick drink whenever they are in the mood.

Wine is commonly seen as part of celebrating happy occasions, with two thirds (64%) enjoying a glass during a meal with friends, while a similar number (59%) reach for a glass of wine when toasting special occasions such as anniversaries and weddings and a third use it to mark the birth of a grandchild.  The research also indicates that the over 50s drink more wine in the summer as a quarter (26%) say that a sunny day encourages them to open a bottle.

The UK wine market is worth £6bn, with 68% of UK adults drinking on average almost 6 bottles per month and almost 70% of 45-54 year olds are regular wine drinkers.

The Saga Wine Club is offering a special introductory case of 12 premium quality wines, chosen specifically with the over 50's in mind.  The case is available for £59.99 (plus £6.99 p&p) a saving of over £32 on the normal selling price. Club members also get access to knowledgeable and experienced wine advisors on the Saga Wine Club helpline. Members can simply call one of the wine club's experts whenever they need advice on selecting wines, or for those that like to experience new wines, to receive tips on what they should try next.

Saga also offer a 100% guarantee that if customers don't like any wine they will replace or refund it without any fuss.

The Saga introductory case consists of eight different wines from around the world and highlights include San Pedro Rioja - ‘luscious red berry fruit and damson aromas, a classic taste of Rioja' and for white fans Porta Reserva Sauvignon Blanc - ‘light, fresh flavours and zingy acidity...perfectly tuned to the flavours of summer'. All have been carefully selected by Avery Wine Merchants, one of the UK's oldest family wine merchants.

To take advantage of this exclusive introductory offer and save over £32, visit averys.com/sw001