Allianz launches Defaqto comparison service for brokers

Allianz Insurance has launched an online comparison service for brokers on its eBroker website using the latest independent Defaqto Compare comparison tool.

Using a clear and transparent traffic light system, brokers can now compare the cover provided by Allianz's successful Clear household product range against a number of providers in the UK.

A key component of Allianz's strategy is to build a portfolio of free value added services to support Brokers in a market place increasingly driven by price. The Defaqto Compare tool enables brokers to move from a rate driven to a feature driven sale, ensuring that the customer is getting the right cover to meet their needs.

Allianz's Simon Brimicombe, Director, Broker and Corporate Partner said: "We want our products to be transparent in the marketplace and support brokers to differentiate products on factors other than just price. Of course price is important but we want to make life simpler for brokers during the sales process and ensure that the needs of their customers are met."

Defaqto is an independent financial research company specialising in rating, comparing and analysing financial products.

Since 1994, Defaqto has built the largest, whole of market, financial product database and become one of the leading providers of financial product data in the UK. Covering more than 30,000 products across banking, life, pensions, investments and general insurance.

Simon Brimicombe added: "Allianz's Clear product range is already proving to be very popular because of its tiered product design and I would urge our broker partners to visit our website at allianzretail.co.uk/compare to see for themselves just how effective the new comparison tool is."