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bmi launches ‘bmifriday’

30th June 2010 Print

British Midland International (bmi), has launched "bmifriday" - a new monthly promotion which starts today and will run on the last Friday of every month.  Customers can get up to 42 per cent off selected fares for five hours only between 12 noon and 5pm.

bmi will offer substantial discounts on specific routes and these will be unveiled at 12pm each bmifriday. The destinations and fares will vary each month and the promotion will include a range of departure airports across the UK.

Katherine Gershon, sales and marketing director, bmi, commented:

“We are delighted to be the first British airline to launch such an exciting and innovative promotion. The last Friday of the month is payday for most people so we know that customers will be in the mood to snap up a bargain flight to a range of great destinations.

“We look forward to offering fantastic discounts to customers every bmifriday.”

bmi has recently launched new routes from London Heathrow to Berlin and Vienna. bmi now flies five times daily to Berlin and twice daily to Vienna. bmi has also announced the addition of nearly 3,000 extra seats each week to the popular London Heathrow-Aberdeen service from 1st August 2010.

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