ING launches free YouTube channel for Formula 1 sponsorship

ING has launched a new channel on video sharing site, YouTube, dedicated to its highly successful Formula 1 sponsorship. The channel - youtube.com/user/INGExplains - opens with ’ING Explains’, the company’s series of enlightening short films that make the complex world of Formula 1 easier to understand.

Now in a complete series of five individual films, ING Explains has been created to answer common questions in the sport, such as ‘what are F1 cars made of?’, ‘what’s it like to drive an F1 car?’ and ‘how do I get a job in F1?’.

The two newest films uncover different roles within the team, from the experiences of marketing and engineering staff, to a first-hand experience of what it is like to drive an F1 car for the first time.

Each of the films is also available via ING’s broadcast platform: http://ingf1.mediaseed.tv, for free, high-quality download by broadcasters or web hosts.

As one of the sport’s biggest and most visible sponsors, ING has applied its access with the ING Renault F1 Team, going behind the scenes at the team’s UK base in Enstone, Oxfordshire, interviewing team members and gaining access to exclusive on-track footage, to give unique access and insight into the globally popular sport.

Isabelle Conner, Head of Marketing for ING Group, commented: “Just as ING is dedicated to making financial services easier, so we are determined to use our access in Formula 1 to make it easier for of F1 fans to find out more about their favourite sport.”

The five films in the complete 2008 ING Explains series are:

‘Driving an F1 Car’
Access into the world of an F1 driver, including what they need to be at the top of their profession and a first-hand experience from the cockpit of an F1 car.

‘Carbonfibre’
A look at the reasons why F1 cars are made from carbon fibre, how it is used and what the benefits are.

‘The Look of an F1 Car’
An insight into the process behind designing colour schemes for F1 cars, including the special painting process and requirements for how colours look on TV.
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‘Working in F1’
Two films in which four different team members describe how and why they got their careers in F1.