Equity Direct to run Mazda car insurance programme

Equity Direct Broking Ltd (EDBL) has won Mazda UK’s car insurance business in a three-year deal, boosting Mazda’s service to both its dealer network and new and used car customers.

Mark Cameron, sales director for Mazda UK said: “Equity demonstrates the online expertise and high levels of customer service we look for when selecting a partner to represent our brand.  Its broking division offers the right solution at the right pricing level, making it easier for our customers to access the most appropriate motor insurance policy for their Mazda.”

Neil McCallum, relationship manager for Equity Direct said: “Dealers describe Mazda UK's approach to business as 'an absolute breath of fresh air,' and have praised the company's understanding and common sense approach to retailing. Against this background, it's easy to understand why Mazda is reporting record interest in the brand. We see it as a perfect fit.”

The three year deal requires EDBL to provide fully branded policies through Mazda’s network of 153 UK dealerships, as well as administering its on-line quote and buy system. It also involves a tie-in with Equity’s existing finance partner, Santander, which provides consumer finance to Mazda buyers through the Mazda Financial Services brand.

Mazda Car Insurance features free seven-day comprehensive cover for buyers of both new and used vehicles. The scheme will be administered at EDBL’s customer contact centre in Colchester.